The Organic Advantage
India has a huge wealth of over 8000 medicinal plants found in the Himalayan region, around its coastline, deserts and rainforest eco-system. It has a vast reservoir of natural flora & fauna, besides ancient texts & knowledge that has made it a world authority in this field. Ayurveda has a unique therapy called Panchkarma which is beneficial for preventive/promotive health & also for treatment of many chronic lifestyle disorders. Yoga is widely recognized & practiced in Asian, as well as western countries. More than 32 million people are practicing yoga in the USA alone. The demand for yoga across the world is growing exponentially.
AYUSH Natural Now
Very briefly here are just few points to describe the status, growth and potential of the AYUSH Natural market.
Indian MNCs & New Media Impetus
Baba Ramdev has set the bar higher for his Patanjali consumer products business-Rs. 1 trillion ($14.9 billion) in net sales for the next 5 – 10 years. Age old Indian transnationals include - Dabur (1884), Amrutanjan (1893), Himalaya (1930), Baidyanath (1917), VICCO (1952) and many more! The World Health Organization statistics demonstrate traditional medicine as being the primary system of health care. In neighbouring Sri Lanka too, the number of traditional Ayurveda practitioners is greater than trained modern medicine professionals!
The increasing demand & popularity for AYUSH natural products is fueled by a new impetus through unprecedented MNC-like advertising and marketing blitzkrieg. Patanjali & mass brands in a fierce competition for the buyers buck have unleashed media campaigns as never before. Add to this the power of social media. They have undertaken to educate consumers about the benefits of using natural products through product promotions and POP displays. The cosmetics industry has a plethora of herbal cosmetic brands and in all areas of living, organic replacements compete effectively with chemical-based or synthetic products. A rising number of exclusive showrooms and increasing availability through malls, retail, supermarkets, multi-branded stores is also boosting sales of AYUSH Natural products.
UNANI FACTS & FIGURES
In Unani there are factors which are considered essential for the maintenance of good health and prevention of diseases which include: air, food & drinks, repose & sleep, bodily movements, psychic movement, wakefulness, evacuation and retention. A mere glance over the below developments show how this alternative medicine stream has developed over the centuries:
HAMDARD WELLNESS CENTRES
The approximate business volume of Unani treatment in india is Rs. 400 crore. There are six operational Hamdard Wellness Centres in India with four in Delhi and one each in Patna and Hyderabad. New centers in Jammu and Kashmir, Kolkata and Kanpur are to open soon. Unani is inexpensive, effective, largely free from adverse effects and easily available. With a wide range of over 500 natural-herbal based products, Hamdard offers innovative & natural product solutions.
International Business Summit & Swadeshi Natural Products Expo for
Ayurveda, Yoga & Naturopathy, Unani, Siddha, Homoeopathy (AYUSH) & Traditional Medicine Agro-Food, Health, Beauty, Tourism, Organics, Wellness, Handicrafts, SSI/MSME, Commerce & Services
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75, Vakola Village, Off St. Anthony's Street, Behind Dr. Raut Hospital,
Vakola, Santacruz East,
Mumbai 400055, Maharashtra
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