Industry
USEFUL INFO
AYUSH Industry & Wellness Tourism – Key Highlights
AYUSH Budget FY27: ₹4,408.93 crore — 20.1% increase over FY26.
NMPB Allocation: ₹18.16 crore for medicinal plant development.
PCIM&H Allocation: ₹22.26 crore for AYUSH standardisation and quality development.
AYUSH & Herbal Exports FY26: 126.27 million kg, valued at ₹5,644.62 crore (US$638.71 million).
AYUSH Industry Growth: Manufacturing reached US$24 billion in 2024.
AYUSH Services: Valued at approximately US$26 billion in 2024.
Overall AYUSH Economy: Exceeded US$50 billion in 2024.
Market Projection: Indian AYUSH market is projected to reach US$200 billion by 2030.
Sector Expansion: AYUSH reportedly grew 15-fold between 2015 and 2025.
Global Reach: Indian AYUSH medicines and products are supplied to 200+ countries.
2026 Market Estimate: AYUSH market valued at approximately ₹2.33 lakh crore (US$26.53 billion).
2031 Projection: Expected to reach ₹3.37 lakh crore (US$36.62 billion).
Growth Driver: Rising demand for preventive healthcare, Ayurveda and herbal wellness products.
Wellness Tourism
India’s Wellness Tourism Market 2024: ₹1.64 lakh crore (US$19.43 billion).
2031 Projection: ₹2.57 lakh crore (US$29.88 billion).
Key Growth Drivers: Ayurveda, Yoga, meditation, naturopathy and holistic wellness.
Ayush Visa: Supporting India’s emergence as a destination for international wellness travellers.
Uttar Pradesh: Offers a 30% capital investment subsidy for eligible AYUSH-based wellness centres and resorts.
Arunachal Pradesh: Announced plans for a Healing and Wellness Tourism Policy.
India’s Competitive Advantages
- Rich heritage of Ayurveda and traditional wellness practices.
- Cost-effective wellness experiences compared with many Western markets.
- Growing pool of qualified Yoga teachers and Ayurvedic practitioners.
- Modern healthcare and wellness infrastructure.
- Strong domestic and international travel connectivity.
- Diverse destinations, from Goa and Kerala to the Himalayas.
Overall Opportunity: India is positioned to expand its role as a global hub for AYUSH, wellness and holistic health tourism.