Ayush Natural
The Organic Advantage
India has a huge wealth of over 8000 medicinal plants found in the Himalayan region, around its coastline, deserts and rainforest eco-system. It has a vast reservoir of natural flora & fauna, besides ancient texts & knowledge that has made it a world authority in this field. Ayurveda has a unique therapy called Panchkarma which is beneficial for preventive/promotive health & also for treatment of many chronic lifestyle disorders. Yoga is widely recognized & practiced in Asian, as well as western countries. More than 32 million people are practicing yoga in the USA alone. The demand for yoga across the world is growing exponentially.
AYUSH Natural Now
Very briefly here are just few points to describe the status, growth and potential of the AYUSH Natural market.
The Patanjali phenomenon. INR 490 billion wellness market. Over 8 lakh AYUSH practitioners. INR 1 trillion wellness market by 2016. INR 50 Billion is India’s Ayurvedic market. Potential to generate 3 million job opportunities. Wellness services comprise 40% of the market. INR 120 billion is AYUSH alone annual turnover. India has a Rs. 3.2 trillion annual consumer packaged goods market. Approx. 26,107 dispensaries, 3167 government hospitals & 501 colleges. A worldwide $20 billion ready market, which would become $5 trillion by 2050. MNCs, Indian transnationals & MSMEs are increasingly investing in the sector. Minimum 30,000 students with 151 centers for post-graduate studies – 3504 scholars. Value of Ayurvedic and herbal products exported to other countries is about Rs. 440 crore. The Indian Ayurvedic products market is projected to register a CAGR of 16% during 2016-2021. Higher disposable incomes, increased HNI and upper middle-class consumers spiraling the demand. Propensity to buy more or buy only herbal products is on the rise – from 29% in 2015 to 35% in 2016. Value of Indian Ayurvedic Industry is over Rs. 5000 crores & expected to cross Rs. 7,000 crore by 2020.
Indian MNCs & New Media Impetus
Baba Ramdev has set the bar higher for his Patanjali consumer products business-Rs. 1 trillion ($14.9 billion) in net sales for the next 5 – 10 years. Age old Indian transnationals include – Dabur (1884), Amrutanjan (1893), Himalaya (1930), Baidyanath (1917), VICCO (1952) and many more! The World Health Organization statistics demonstrate traditional medicine as being the primary system of health care. In neighbouring Sri Lanka too, the number of traditional Ayurveda practitioners is greater than trained modern medicine professionals!
The increasing demand & popularity for AYUSH natural products is fueled by a new impetus through unprecedented MNC-like advertising and marketing blitzkrieg. Patanjali & mass brands in a fierce competition for the buyers buck have unleashed media campaigns as never before. Add to this the power of social media. They have undertaken to educate consumers about the benefits of using natural products through product promotions and POP displays. The cosmetics industry has a plethora of herbal cosmetic brands and in all areas of living, organic replacements compete effectively with chemical-based or synthetic products. A rising number of exclusive showrooms and increasing availability through malls, retail, supermarkets, multi-branded stores is also boosting sales of AYUSH Natural products.
Unani Facts & Figures
In Unani there are factors which are considered essential for the maintenance of good health and prevention of diseases which include: air, food & drinks, repose & sleep, bodily movements, psychic movement, wakefulness, evacuation and retention. A mere glance over the below developments show how this alternative medicine stream has developed over the centuries:
52,000 practicing Unani physicians across 18 states Over 40 undergraduate & postgraduate colleges Over 250 Unani hospitals with 4,562 beds More than 400 Unani pharmacies 1200 Unani dispensaries
Unani Therapies
Pharmacotherapy aims at re-balancing the body, creating its own defense system to equip the body to fight off diseases naturally.
Diet-o-therapy is critical, both for its nutritional value and its pharmacological actions.
Regimental therapy attempts to use simple physical means to cure disease.
Hamdard Wellness Centres
The approximate business volume of Unani treatment in india is Rs. 400 crore. There are six operational Hamdard Wellness Centres in India with four in Delhi and one each in Patna and Hyderabad. New centers in Jammu and Kashmir, Kolkata and Kanpur are to open soon. Unani is inexpensive, effective, largely free from adverse effects and easily available. With a wide range of over 500 natural-herbal based products, Hamdard offers innovative & natural product solutions.
